Stefania Ordovas de Almeida
Schools:
Business School
Graduate Programs:
Business & Administration Graduate Program
Publications:
Orcid
Links:
Curriculum Lattes
Languages
Stefania Ordovas de Almeida
Introduction
Ph.D. in Business/Marketing from USP (2009), with a partial completion period at Rice University, Master's degree in Business/Marketing from UFRGS (2003) and an undergraduate degree in Business from UFRGS (2000). Received an Honorable Mention in the CAPES Thesis Award in 2010. Currently a professor and researcher in the postgraduate program in Business/Marketing at the PUCRS Business School. Subjects of interest are consumer experience in services and retail settings and studies related to culture, subculture and consumer communities.
Areas of interest
Themes
Concentration Areas and Lines Research
Strategic Management
- Marketing
Strategic Management
- Mercado, Comportamento e Inovação
Strategic Management
- Strategy, Organizations and Society
Research Structures
Research Group
- EXPERIENCIALISMO NO COMPORTAMENTO DO CONSUMIDOR
Research Group
- Inovação em Marketing e Consumo