Rice University professor will address consumer behavior and other related issues
Professor Wagner Kamakura, from Rice University, Texas, will come to PUCRS to deliver a series of lectures from May 9 – 12. The first of such lectures will address the identification and development of research projects and will occur on Tuesday, May 9, from 2PM to 4:30PM. The other days will be devoted to issues such as socioeconomic stratification and consumption in Brazil, 2014 elections, the value of life as a student and the consumer behavior of Brazilians. Kamakura is a Doctor Honoris Causa for the University of Granada, Spain, and holds a PhD in Marketing from the University of Texas, Austin.
The seminars are at no charge, open to everyone and no registration is required. The program can be found on www.pucrs.br/negocios/pesquisa/#eventos. The seminars will be brought to you by PUCRS’ Business School and the activities are geared towards the academic and professional communities.
