Cláudio Sampaio ranks 3rd in AD Scientific Index - Latin America for his production in Marketing
Photo: Matheus Gomes
Business School professor, Dr. Cláudio Hoffmann Sampaio, is one of the most influential Latin American scientists according to the Latin America Scientist and University Business & Management/Marketing Rankings de 2022. The professor ranks 1st among other Brazilian scientists and 3rd among Latin Americans in AD Scientific Index. Sampaio has an internationally-recognized career, with publications in the Journal of The Academy of Marketing Science, one of the most relevant marketing journals all over the world, and in the Keller Center for Research at Baylor University, a reliable source of academic research in the area.
Sampaio has recently been awarded the Best Marketing Article published in international journals, at the IX Encontro de Marketing (EMA 2021) by the Associação Nacional de Pós-Graduação e Pesquisa em Administração (Anpad) and the Prêmio de Reconhecimento por Serviços Prestados à Academia Brasileira de Marketing (Marketing Fellow).
The AD Scientific Index is the first and only study that shows researchers’ total and five-year productivity coefficients based on Google Scholar scores and citations. This ranking lists not only productive researchers, but also researchers with a high impact factor in a given area, discipline, university and country, and can underlie the development of academic initiatives and policies.
“The ranking, in general, materializes the achievements I have had in my career as a researcher over the years. It is a recognition of a long journey of research in marketing. Unlike other classification systems widely used in academia, it emphasizes not only the productivity in number of articles in the researcher’s journals, but also its impact factor, that is, how much the research carried out by one author has been used by other researchers in their studies. I think this is what makes it such an important ranking as many scientists are engaged in evaluating scientific research by the impact it brings to society and the community, and not only by the number of publications.”
Cláudio Sampaio serves as a Professor of the Business School’s Graduate Program in Business Administration (PPGAd). He is a PhD in Business Administration from UFRGS, has developed postdoctoral research in Marketing at University of Georgia (USA), HEC Montréal (Canada). He is also a CNPq grantee (level 1B). He holds a MA and a BA in Business Administration from UFRGS. His interests include: strategic guidelines, business performance, innovation and consumer behavior.
