Event brings together national and international speakers
PUCRS is a proud supporter of the Fórum da Liberdade (Freedom Series of Lectures), which will occur from Apr 9-10, at the University’s Events Center. The theme A Voz da Mudança (The Voice of Change), will serve to discuss the Brazil of the future by national and international speakers from different areas.
Neil Patel, a marketing guru and founder of companies Hello Bar, Crazzy Egg, Quicksprout, KISSmetrics; US economist Deidre McCloskey; British psychiatrist Theodore Dalrymple; and the Vice President for Economic Initiatives at the Institute for Faith, Work and Economics, Anne Rathbone Bradley, are among the speakers. The first discussion will feature the CEO of Venezuelan newspaper El Nacional, Miguel Otero, Bolívia’s former president Carlos Mesa and Economics PhD Paulo Guedes.
Doing Business in China
Photo: Bruno Todeschini
In partnership with Fórum da Liberdade 2018, PUCRS’ Business School promoted the opening class Doing Business in China, in late March. It was delivered by Dr Jeffrey Towson, US-born investor and Peking University professor and writer of the best-seller The One Hour China Book. Towson discussed business opportunities with China. “The number of Chinese consumers is growing rapidly. They are making a lot of money and spending it like they never did before. The coming years will see a growth in the number of businesses between Brazil and China. Get ready”, said he.
The class was taught in English, and simultaneous interpretation was provided. The president of Instituto de Estudos Empresariais (IEE), Mr Júlio César Bratz Lamb, and PUCRS’ Business School professor Dr Luis Antônio Janssen served as mediators. Towson is one of the top three business writers influencing China, with more than 2.4 million followers (LinkedIn).
