Advertisers develop activities in publicity and advertising agencies, with service providers for graphic, electronic and digital means, as well as communication and marketing departments of companies, in general. These professionals must blend creative and marketing abilities in order to seek market-related information, plan concepts, spot adequate means, create messages and produce communication materials.
| LEVEL | CREDIT CODE | COURSES |
|---|---|---|
| 1 | 2330J-02 | Creativity |
| 23149-02 | Digital Culture | |
| 23133-02 | Aesthetics and History of Art | |
| 23148-02 | Fundamentals of Scientific Research in Communication | |
| 23135-02 | History of Communication | |
| 2330H-02 | Introduction to Advertising | |
| 1214L-04 | Portuguese I | |
| 2333U-02 | Basic Marketing in Advertising | |
| 2333T-02 | Media in Advertising | |
| 2333X-02 | Advertising: History and Context | |
| 2330L-02 | Audiovisual Technologies | |
| 2 | 2330R-04 | Cinema and Advertising |
| 23136-02 | Community Communication | |
| 2330P-04 | Editing Tools in Advertising | |
| 1214M-04 | Introduction to Advertising Photography | |
| 23351-04 | Portuguese II | |
| 23150-02 | Advanced Marketing in Advertising | |
| 3 | 23153-02 | Theories of Communication: Media and Information |
| 2334D-04 | Communication and Culture in Brazil | |
| 2335P-12 | Advertising Design | |
| 2333Y-02 | Elective course I | |
| 2334C-02 | Negotiation and Mediation | |
| 2334A-04 | Qualitative Market Research in Advertising | |
| 2334B-02 | Advertising Planning: Communication and Brands | |
| 2333Z-02 | Marketing Planning in Advertising | |
| 23152-02 | Theories of Communication: Culture and Society | |
| 1501A-04 | Ethics and Citizenship | |
| 4 | 2331D-02 | Consumer Behavior |
| 2334J-04 | Advertising Creativity: Fundamentals of Art Direction and Writing | |
| 2334K-02 | Entrepreneurship and Innovation in Advertising | |
| 2334L-04 | Internship (200 Hours) | |
| 2334F-02 | Advertising Account Management | |
| 2334E-04 | Quantitative Market Research in Advertising | |
| 2334G-02 | Advertising Planning: Campaign | |
| 2334H-02 | Promotion and Brand Activation | |
| 1513G-02 | Sociology of Communication | |
| 5 | 2334Q-04 | Advertising Creativity: Generation and Development of Ideas |
| 2331F-04 | Advertising Photography | |
| 11521-04 | Humanism and Religious Culture | |
| 2334P-02 | Media Planning | |
| 2334N-02 | Resource Planning in Advertising | |
| 2331G-04 | Graphic Production | |
| 2334M-04 | Behavioral Trends and the Market | |
| 6 | 2334Y-04 | Advertising Creativity: Campaign |
| 2333L-02 | Advertising Laws | |
| 2334R-02 | Scientific Research Methodologies for Advertising | |
| 2334X-02 | Expanded Media | |
| 2335A-04 | Audiovisual Advertising Production: Fundamentals | |
| 2334Z-04 | Advertising Audio Production: Language | |
| 2334T-02 | Theories of Communication: Advertising Languages | |
| 7 | 2333M-04 | Digital Communication in Advertising |
| 2335B-02 | Thesis: Research Project | |
| 2335D-04 | Audiovisual Advertising Production: Content and Format | |
| 2335C-04 | Advertising Audio Production: Images | |
| 2335M-04 | Market Research Project in Advertising | |
| 8 | 2335N-00 | Complementary Activities (200 Hours) |
| 2335E-03 | Thesis: Final Thesis | |
| 2335H-04 | Digital Project in Advertising | |
| 2335F-04 | Campaign Project in Advertising | |
| 2335G-04 | Marketing Project in Advertising |