You’ll be ready to management brands, products and projects, identifing markets opportunities, doing environment analysis, understanding consumer behaviors, management distribuations channels and more.
More than a technical habilities that you will developmented, you will be able to be proactivity, creativity, innovation, team spirit, flexibility, self-confidence and ethics – fundamental to professional development and building a successful career. From the first semesters, theory and practice go hand in hand in all subjects.
| LEVEL | CREDIT CODE | COURSES |
|---|---|---|
| 1 | 254DB-04 | Business Administration |
| 2533Q-04 | Accounting | |
| 2515G-04 | Economics | |
| 4115F-04 | Mathematics | |
| 2533P-04 | Logical and Analytical Reasoning | |
| 2 | 2335T-02 | Communication and Persuasion |
| 2533N-04 | Management Accounting | |
| 4121C-04 | Statistics | |
| 15090-04 | Philosophy and General Ethics | |
| 254DG-02 | Innovation and Development | |
| 4110R-04 | Mathematical Finance | |
| 3 | 2517L-02 | Analysis of Economic Scenarios |
| 254DN-04 | Organizational Behavior | |
| 2420E-04 | Corporate Law | |
| 254HX-24 | Elective courses | |
| 41291-02 | Applied Statistics | |
| 254BW-04 | Short-Term Corporate Finance | |
| 4 | 2544X-04 | Human Resource Management |
| 254BY-04 | Long-Term Corporate Finance | |
| 11521-04 | Humanism and Religious Culture | |
| 2515K-02 | Introduction to the Financial and Capital Market | |
| 254GN-02 | Product and Branding | |
| 5 | 254DU-04 | Operations and Services Management |
| 2548T-04 | Consumer Behavior | |
| 2517J-02 | Research Methodology | |
| 254AF-04 | Marketing Research | |
| 94106-03 | Integration Project I (120 hours) | |
| 2517H-02 | Sustainability | |
| 6 | 254DX-02 | Information Management |
| 254AD-04 | Logistics and Materials Management | |
| 254DY-02 | Sales Management | |
| 254CF-02 | Development of Entrepreneurs | |
| 94117-04 | Integrated Communication and Digital Media | |
| 254GE-02 | Retail and Sales Points | |
| 7 | 254EG-02 | Project Management |
| 254AX-02 | Services Marketing | |
| 254DV-04 | Digital Businesses | |
| 254AA-02 | Business Budgeting | |
| 254EC-02 | Operations Research | |
| 254GM-02 | Pricing Policies | |
| 94109-03 | ||
| 8 | 254EU-02 | Advanced Data Analysis |
| 254HT-00 | Complementary Activities (120 hours) | |
| 2548P-04 | Corporate Strategy | |
| 254GJ-02 | Client Value Management | |
| 254HZ-02 | Internationalization of Companies | |
| 94108-04 | ||
| 254PD-02 | Decision-Making Process | |
| 254EJ-04 | Thesis (240 hours) |